GVA © 2017

Pavel Cherkashin
Managing Partner

Business areas: CRM, consumer strategy, online services, technology projects.

At the beginning of his career, he headed the representative office of SiebelSystems, the world's largest producer of CRM systems.

From 2006 to 2009 he worked as a head of the representative office of AdobeSystems in Moscow.

Since 2009 until now, he has been working in MicrosoftRus as General Director for Consumer Strategy and Online Services. The range of tasks includes the development of consumer strategy (working with home users of Windows), the development of online services (like MSN, Bing, WindowsLive), as well as the development of WindowsMobile / WindowsPhone.