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MEGA Accelerator
MEGA Accelerator was the first startup accelerator in retailing arranged by IKEA Centres Russia together with GVA in 2016. . The aim of  MEGA ACCELERATOR was to discover and introduce innovative technologies for improving customer experience in MEGA shopping malls. Over 500 people, of 197 teams fought for a chance to get into the incubator. 10 teams passed the acceleration program, and the top projects continued to work with IKEA Centres and implemented their products in MEGA shopping malls after completion of the acceleration program.